As one of the biggest mountain biking destinations in Colorado, Fruita was lacking in other areas of their tourism marketing. During the research phase, we kept hearing that visitors feel like locals, and locals play like visitors.
With that 'Play Like a Local' approach in mind, we created a brochure to display at visitor's centers across the state, ads to be featured in recreation guides along the Front Range, a collection of interviews that feature local residents, and a strong, consistent digital marketing presence.
Created at Slate Communications
Role: Lead Graphic Designer
Creative Direction: Ryan Burke